“CI is the thing software teams can’t live without. Every commit runs through tests before it ships. Websites don’t have that yet.”
Signup forms, pricing pages, PDPs, checkout flows, booking calendars. Most variants ship to real visitors untested, because traditional A/B testing is too slow and too expensive for any site short of a hundred million monthly visits. Eidesis is the layer underneath, for every funnel shape.
A generic LLM asked to “act like a shopper” doesn’t get close enough to be useful. The gap between prompt-based roleplay and real session behavior is too wide to trust with a testing budget. A model fine-tuned on your repeat-buyer cohort, with synthesized reasoning over real session transitions, clears the calibration bar we hold ourselves to. If it doesn’t clear that bar for your category, we say so.